The NorthShip / Sam Sloane

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. I am an innovative designer and artist with over 15 years of industry experience,
originally hailing from Ōtautahi / Christchurch, Aotearoa / New Zealand and now based in Seattle. My career has been defined by a commitment to bold minimalism and a passion for creating cohesive, functional component systems for print and the modern web. I specialize in bridging the gap between high-level brand strategy and intuitive design, ensuring every digital touchpoint is both visually striking and user-centric.

Throughout my decade-and-a-half in the field, I’ve led cross-functional teams and nurtured national creative talent through weekly mentorship, fostering a culture of growth and design excellence. My background is diverse, spanning everything from B2B to high-impact merchandising and experimental post-punk aesthetic projects. This breadth of experience allows me to manage complex, multi-layered projects simultaneously while maintaining a sharp focus on detail and innovation. Whether I’m creating a new design system from scratch or evolving an established brand, I bring a dynamic, Kiwi-born work ethic and a seasoned perspective to every creative challenge.