Throughout my decade-and-a-half in the field, I’ve led cross-functional teams and nurtured national creative talent through weekly mentorship, fostering a culture of growth and design excellence. My background is diverse, spanning everything from B2B to high-impact merchandising and experimental post-punk aesthetic projects. This breadth of experience allows me to manage complex, multi-layered projects simultaneously while maintaining a sharp focus on detail and innovation. Whether I’m creating a new design system from scratch or evolving an established brand, I bring a dynamic, Kiwi-born work ethic and a seasoned perspective to every creative challenge.